Where this service fits
An app for both iOS and Android needs a consistent product experience and room for platform differences. We start with the main journey, the audience’s devices and the capabilities the app depends on. That might include camera access, location, media, notifications or a connection to an existing account system. These requirements inform the technical approach.
React Native is our most-used foundation for shared iOS and Android development. We work with Expo development builds and bare React Native projects, choosing the native maintenance approach around the app’s dependencies and existing code. Implementation connects screens, application state and backend services, with navigation, permissions, loading and failure states checked on each platform. Flutter can also be considered where it fits the brief.
What the work can include
We agree the deliverables around your product and existing setup. A focused engagement can include the following work.
- Product flows and a platform requirements review
- Cross-platform interface and application development
- Scoped backend and native-device integrations
- Device testing, production builds and release preparation
Planning your project
Share the intended users, must-have device features and any existing design or backend. The first release should have a defined device matrix and clear acceptance criteria. Store accounts, content, privacy information and ownership of signing assets are practical dependencies to address before submission.
The estimate should identify the work, assumptions and responsibilities on both sides. We can shape a first phase around the highest-priority outcome, with additional work planned separately once the relevant decisions have been made.
Share your starting pointExpo app development beyond the prototype
Expo is a framework and toolset built around React Native. Our Expo development work can include app setup, development builds, native libraries, configuration plugins, build profiles and release preparation. It is a practical route for teams that want a shared mobile foundation with a consistent development workflow, provided the required integrations fit the chosen versions.
Expo Go is useful for trying compatible functionality, but its installed native libraries are fixed. A development build is your app’s own testing binary and can include the native dependencies it needs. Requiring a custom SDK does not automatically mean leaving Expo. We check the integration, configuration and device behaviour in a development build before recommending the approach.
Where Continuous Native Generation fits, app configuration and plugins describe the native setup so iOS and Android projects can be generated again. EAS Build can support hosted builds, while local builds and existing pipelines remain options. We agree account ownership, environment separation and who maintains the release process as part of the delivery scope.
How delivery works
Understand the work
We start with your users, business model and current constraints. Bring an idea, a running product or a workflow that causes friction. Together we identify what needs to change and what a useful first outcome looks like.
Shape a practical scope
We connect the user journey to the design, engineering and operational work it needs. Assumptions, dependencies and responsibilities are discussed early, so you can make informed decisions about the first release and the work that follows.
Build with visible progress
Designs, prototypes and working features give us something concrete to discuss. We review progress with you, resolve questions as they arise and test the important journeys. Changes to priorities are considered against the agreed scope.
Launch and keep improving
Release preparation includes the agreed testing, deployment and handover. We make support responsibilities clear and can continue as your product team, improving the experience as you learn from real use and plan the next release.
Coach Phil brings fitness goals, meals and workouts into a subscription app, with a separate admin workspace for managing the coaching experience. See both sides of the product.
Explore related workFrequently asked questions
Will both platforms look exactly the same?
The brand and core journey can stay consistent while navigation, controls or permission flows follow relevant platform behaviour. We agree those differences during design and check the implementation on the devices in scope.
Can this be a focused engagement within our existing product?
Yes. We can scope this work around an existing product after reviewing the relevant design, code or operating setup. We identify the dependencies and agree what is included, who provides access and how the change will be reviewed. If another part of the product also needs work, we explain that before expanding the scope.

