Discover your offer
Explain who your coaching is for and what a member receives.
FOR COACHES, GYMS & WELLNESS BRANDS
Fitness apps.
Built for your brand.
Your programs, your members, your own place to train. We build branded iOS and Android fitness apps with a web admin panel and a companion website.
From $1,000 one-time setup.
Then $500/month from month two. USD · first month included
REAL PROJECT / COACH PHILAPP + ADMIN
01 /ONE CONNECTED COACHING EXPERIENCE
From “I’m interested”
to the next workout.
The website introduces your offer. The app delivers your programs. The admin panel gives your team a place to manage the work behind both.
Open their plan
Put workouts, meals and daily targets within easy reach.
Stay connected
Keep progress and member conversations close to the program.
Run the service
Manage content and members through your web admin workspace.
02 /BUILT AROUND YOUR COACHING
For the people training.
For the people coaching.
Start with the journeys your members need. We agree the features, content and administration that make those journeys work from beginning to end.
Workouts with a clear next step
Publish training plans and exercise instructions so members can open the app and know what to work on. Agree how programs are assigned and updated before setup.
Nutrition alongside training
Bring meal plans and nutrition logging into the same experience. Your coaching content and the modules in the proposal define what members see.
Progress members can follow
Give members a place to record activity and review their progress. Decide which goals, measurements and daily targets belong in your coaching offer.
A conversation with the coach
Keep member messaging and relevant notifications connected to the program. Map who responds and how the team handles day-to-day support.
An admin panel for your team
Manage members, training content and meal plans from a web workspace. The app and the people running it need a shared view of the service.
A website to introduce your offer
Explain your coaching, show what members receive and give prospective customers a clear route to join or ask a question.
03 /REAL APPS. ORIGINAL PRODUCT SCREENS.
Experience you
can explore.
A subscription coaching app and a broader wellness platform. Two different products that show how we connect content, mobile experiences and the work around them.
FITNESS & SUBSCRIPTION COACHING / Coach Phil
A coach’s offer, in his own app.
We built Coach Phil’s member app and web admin panel around goals, workouts, meals and subscription access. It is the closer example of the coaching journeys behind this offer.
Read the Coach Phil case study
WELLNESS & CONTENT / U4RIA
A broader place for everyday wellbeing.
U4RIA connects mood-led discovery, wellness content, personalized encouragement and community. Our work spans product design, web and mobile development, and AI features.
300k+downloads across platforms
Client-reported product milestone.
These are separate client projects with their own scopes. We walk through the Launch modules with you; features shown in a case study are included only when agreed in your proposal.
04 /A CLEAR STARTING POINT
Start with Launch.
Shape what comes next.
A branded setup using the existing coaching product foundation, or a custom scope for a different fitness or wellness experience.
LAUNCH / BRANDED COACHING APP
Make it yours.
$1,000starting one-time setup
Then $500/month from month two.
USD · the first month is included in setup.
- Branded iOS and Android member app
- Agreed workout, meal and progress modules
- Messaging and subscription-access setup
- Web admin panel for members and content
- Companion website for your coaching offer
The proposal confirms inclusions, ownership, monthly support and any separate store or provider charges.
GROWTH / CUSTOM PRODUCT SCOPE
Build around
your bigger idea.
For a different member journey, a richer content platform or integrations beyond the Launch modules.
- Product discovery and a defined first release
- Custom design, features and backend scope
- Additional website pages or integrations
- An agreed delivery and support plan
Pricing and timing follow the scope. The U4RIA case study is one example of a broader wellness product.
Plan a custom build05 /FROM WALKTHROUGH TO RELEASE
Know what happens
before you commit.
Bring a coaching offer and a sample program. We use a working walkthrough to connect your idea to the features and responsibilities in the proposal.
Walk through the product
Review the member experience and the admin tools. Identify the modules that fit your offer.
Agree the scope
Confirm pricing, content, branding, accounts, ownership and support responsibilities.
Review your branded setup
Check the actual screens and key journeys with your own program content.
Prepare the release
Work through device checks, store materials and handover, with platform review allowed for in the schedule.
Bring the content. We’ll shape the product with you.
Your logo, visual direction, membership offer and sample training content help us make the walkthrough specific. We also agree who manages member data, how subscription access works and what handover looks like. If you need custom functionality, we define it before estimating that work.
Meet the team behind the work06 /BEFORE WE START
Your app.
Your questions.
Understand the package, the release and the ongoing arrangement.
How much does a branded fitness app cost?
Launch starts at $1,000 for one-time setup, including the first month. The $500 monthly fee starts in month two. Custom features and a broader product are quoted separately. All prices shown are in USD. We confirm the modules, content, third-party charges and support responsibilities in your proposal before work starts.
What does the Launch package include?
The agreed branded member app, web admin panel and companion website. The starting scope covers workout and meal plans, member progress, messaging and subscription access using the existing product foundation. We walk through the working features with you and record the final inclusions; a new module or custom integration is scoped separately.
What is covered by the monthly fee?
The monthly arrangement supports the ongoing app service. Your proposal defines hosting, maintenance, support responsibilities and the limits of that scope, including which third-party charges are separate. Additional features and larger design changes are planned and quoted before they are added.
How soon can we review our app?
For the agreed Launch scope, the first branded app and website can be prepared for client review in seven days after kickoff and receipt of the required brand assets and content. That review milestone is separate from store submission and approval. Custom features, integrations and a larger content setup need their own schedule.
Can members pay for access to our coaching?
Subscription access can be part of the product. We agree your membership offer, the purchase flow and how access changes after cancellation, an expired subscription or a restored purchase. Coach Phil is a real example of our subscription coaching work. Payment-provider and app-store requirements are reviewed for the particular scope.
Who owns the app, accounts and member data?
We settle ownership and access in the proposal: branding, source code, store accounts, hosting, subscription-provider accounts and member records each need a clear owner. Data export, handover and what happens when the monthly engagement ends are also agreed before kickoff, so you can assess the arrangement before committing.
Is U4RIA the app included in this package?
U4RIA is a separate wellness project in our portfolio. It demonstrates our work on content discovery, personalized encouragement and a broader wellness experience. Coach Phil is the closer example for workout, meal and coaching administration. We use both to show relevant experience; your package is defined by its own proposal.
Can you build a fully custom fitness or wellness platform?
Yes. Choose a custom scope when you need different user journeys, a larger content library, bespoke integrations or a product beyond the existing Launch modules. We can plan design, React Native development, backend services and administration together. A focused first release makes the budget, dependencies and acceptance checks easier to review.
What should we bring to the first conversation?
Bring your coaching offer, intended members, brand assets and a sample workout or meal plan. Explain how you deliver the service today, what should move into the app and who will manage content. An existing website, membership setup and a meaningful deadline help us prepare a useful walkthrough.
07 /USEFUL BEFORE YOUR BRIEF
Make a few decisions
with better context.
YOUR NEXT STEP
Give your coaching a place of its own.
Tell us who you coach, what members receive and what you want to bring into the app. We’ll help you choose a useful starting scope.